Selling your home in Pasadena, Glendale, Burbank or Los Angeles? Iliad Real Estate Group prices your home accurately, prepares it to show at its best, markets it to the right buyers and negotiates to get you the strongest price and terms.

Our Home Selling Process

  1. Pricing: a comparative market analysis of recent sales, active competition and current buyer demand.
  2. Preparation: advice on repairs, cleaning and updates that pay off, plus professional home staging.
  3. Marketing: professional photography, MLS listing, online syndication, social media and open houses.
  4. Offers and negotiation: we review every offer for price, financing strength, contingencies and timing.
  5. Escrow and closing: we manage disclosures, inspections, appraisal and deadlines through closing.

Owner-Occupants Versus Investors

If the home is your primary residence, your reasons to sell are different from an investor’s. Investors focus mainly on maximizing profit. Owner-occupants also weigh where they will live next, school calendars, family needs and the cost of buying a replacement home. We build a plan around your priorities, including timing your sale with your next purchase.

Timing Your Sale

Selling at the right time can make a real difference in price. The market moves through cycles, and demand often picks up in spring. But most homeowners sell in order to buy something else, so if you sell at a market peak you will usually buy at a peak too. Investors have more freedom to time the market. We help you weigh market conditions, interest rates and your own timeline to choose the best time to list.

Costs of Selling a Home

  • Real estate commissions, which are negotiable
  • Escrow and title fees and the documentary transfer tax
  • Repairs or credits negotiated after inspections
  • Pre-sale preparation such as staging, paint and landscaping
  • Capital gains tax, if applicable. Talk with your tax advisor about the primary residence exclusion.

Home Selling FAQs

How much is my home worth?

Contact us for a free comparative market analysis based on recent sales in your neighborhood.

Should I renovate before I sell?

Usually smaller updates such as paint, lighting, landscaping and staging give a better return than major remodels. We will tell you which projects are worth it for your home.

Can I sell a home with tenants in it?

Yes, but tenant rights under California and local law affect showings and timing. We can help you plan the sale or market it to investors.

Talk to Iliad Real Estate Group

Call (818) 836-4070, email Office@IliadRealEstate.com, or send us a message. Our office is at 750 E. Green Street, Suite 310, Pasadena, CA 91101, and we work with clients throughout Pasadena, Glendale, Burbank, the San Fernando Valley and greater Los Angeles.